Facebook page’s call to action button has piss poor conversions: Screenshot showing Sumo It’s because it’s so small that it just blends in with the page. The bigger the button, the more eye catching it is. Check out the size of the ’s pop-up: Screenshot showing a Sumo popup As a percentage of the pop-up, it’s substantial. Create larger buttons to get more attention. STRATEGY #3: MAKE YOUR BUTTONS IRRESISTIBLE TO CLICK Getting your buttons noticed (and making sure your
visitors know you want them to press them) is important. But the biggest difference to your conversion rate will be the words you use. CHANGE YOUR BUTTON COPY One of the biggest game changers on your conversion rate for your call to Telemarketing list action button is your button copy. In fact, we did an A/B test and found that just by changing the button copy on one of our Welcome Mats, we increased conversions by 182%. Screenshot showing comparison of different CTA buttons We didn’t change a single thing except
the copy, and we collected 182% more emails just by testing that one small change. The word “gimme” might not work for your audience, but by A/B testing we discovered it works extremely well with ours. Want to sabotage your conversions? Make the button copy be “subscribe” or “submit” on your call to action button. “Subscribe” is self-serving. It leaves the visitor wondering: “what’s in it for me?”, because subscribing to your email list doesn’t communicate the benefit they are getting.